๐ ๐ง๐ถ๐ธ๐ง๐ผ๐ธ ๐บ๐ฎ๐ธ๐ฒ๐ ๐๐ต๐ฒ๐บ ๐๐ฎ๐ป๐ ๐ถ๐. ๐๐บ๐ฎ๐๐ผ๐ป ๐บ๐ฎ๐ธ๐ฒ๐ ๐๐ต๏ฟฝ
By Nick Penev ยท October 13, 2026 ยท Curated by George's Blog
๐ ๐ง๐ถ๐ธ๐ง๐ผ๐ธ ๐บ๐ฎ๐ธ๐ฒ๐ ๐๐ต๐ฒ๐บ ๐๐ฎ๐ป๐ ๐ถ๐. ๐๐บ๐ฎ๐๐ผ๐ป ๐บ๐ฎ๐ธ๐ฒ๐ ๐๐ต๐ฒ๐บ ๐ฏ๐๐ ๐ถ๐.
And Europeโs beauty ecommerce landscape is starting to make that relationship impossible to ignore.
Amazon currently leads beauty ecommerce in 8 of 10 European markets.
But TikTok Shop is quickly becoming the discovery engine sitting upstream of that purchase.The interesting part?
These platforms may look like competitorsโฆ but for beauty brands, theyโre increasingly becoming two halves of the same funnel.
Who wins in the end?
Wins the brand which expands first!
๐๐ผ๐ ๐๐ฒ ๐ฐ๐ฎ๐ป ๐ต๐ฒ๐น๐ฝ ๐
๐๐ฅ๐๐ ๐๐ ๐ฝ๐ฎ๐ป๐๐ถ๐ผ๐ป ๐๐ผ ๐๐ต๐ฒ ๐๐จ ๐๐น๐๐ฒ๐ฝ๐ฟ๐ถ๐ป๐ ๐ฟ๐ฒ๐ฝ๐ผ๐ฟ๐... ๐ฆ๐ฒ๐ป๐ฑ ๐๐ผ๐๐ฟ ๐๐บ๐ฎ๐๐ผ๐ป ๐๐๐ผ๐ฟ๐ฒ ๐น๐ถ๐ป๐ธ, ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐ผ๐ฟ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ถ๐ฑ๐ฒ๐ฎ ๐๐ผ ๐ป๐ฝ@๐ต๐ฒ๐น๐น๐ผ๐๐ฎ๐ .๐ฐ๐ผ๐บ and well do a marketing research to let you know if you should bother and what is the opportunity.
Well take care of the VAT compliance and product compliance,logistics,localization and translations and much more!
What you are waiting ecom peeps ... get in touch .... start expanding to Europe today and leave your competitors in the dust. ๐
๐ Big shoutout to my partner Artur Staลczuk, Founder of MarketMaze, for droppinโ this gem post and banner!Subscribe into his newsletter here, itโs straight fire: ๐ marketmaze.me/subscribe