Two weeks ago, the Digital Marketing Workshop made its first trip to Chicago to
By Dmwiu · October 13, 2026 · Curated by George's Blog
Two weeks ago, the Digital Marketing Workshop made its first trip to Chicago to visit NielsenIQ, Skai, and Euromonitor International!
Throughout the trip, our members gained valuable insights into digital marketing, consumer insights, data analytics, and the evolving role of technology in the industry. We had the opportunity to hear directly from industry professionals, learn about their career journeys, and see how the concepts we explore in our workshop are applied in the real world.
A huge thank you to Evan Berger and Luke Breier (NIQ), Jeff Cohen (Skai) and Seth A. Mindel (Walmart), and Sophia Maher (Euromonitor) for taking the time to host us, share your experiences, and answer our questions!
We'd also like to extend a special thank you to our workshop director Brian Vander Schee for organizing and leading the trip, as well as the Marketing Department @ Kelley School of Business and Center for Brand Leadership for helping make this trip happen.
We’re excited to bring these insights back to Bloomington and continue exploring the many opportunities within digital marketing!
Keith Niedermeier, Dana Olsen, Lopo Rego, Krista Li, Indiana University - Kelley School of Business
#DigitalMarketingWorkshop #KelleySchoolOfBusiness #DigitalMarketing #Chicago #ProfessionalDevelopment