Most Amazon sellers are trying to solve their advertising problems in the wrong
By Brandon Young · October 13, 2026 · Curated by George's Blog
Most Amazon sellers are trying to solve their advertising problems in the wrong order.
When PPC performance starts declining, the first reaction is usually to adjust bids, increase budgets, or restructure campaigns.
But none of those things fix a listing that cannot convert.
That is why our PPC program at Seller Systems Academy starts somewhere most sellers would not expect.
Conversion optimization.
Before we worry about spending more money on traffic, we need to understand what happens when that traffic reaches your listing.
Are customers converting?
Is your product positioned correctly?
Are you giving shoppers a compelling reason to buy?
Once we address conversion, we move to the second part of the strategy.
Organic ranking and SEO.
Are your ads helping you rank organically?
Are you targeting the right search terms?
Is your listing optimized to capture traffic without paying for every click?
Because the goal is not to become permanently dependent on advertising to generate sales.
The goal is to use advertising strategically while building organic visibility.
Then we move into the third stage.
PPC optimization.
This is where we analyze which keywords deserve more investment, where money is being wasted, and where there are opportunities to improve performance.
The order matters.
Conversion first.
Organic ranking and SEO second.
Advertising efficiency third.
Inside Seller Systems Academy, we're teaching this through two live classes every week over 12 weeks.
And this is not a program where you simply watch videos and hope something changes.
Every week, you get homework designed to help you implement the strategies in your actual Amazon business.
We've seen students generate improvements that cover the cost of the program within the first few weeks, and that's the kind of measurable progress we're focused on.
Our next cohort begins in mid October.
If you're ready to take a more systematic approach to Amazon PPC, sign up here:
https://lnkd.in/ex2_Crdw
What do you think Amazon sellers overlook most when trying to improve PPC performance: conversion rates, organic rankings, or campaign optimization?
#AmazonPPC #AmazonFBA #AmazonSeller #AmazonAdvertising #AmazonSEO #Ecommerce