The best Prime Day deal for a small brand was a bundle. Amazon's fall Prime Big
By Brianyankello · October 14, 2026 · Curated by George's Blog
The best Prime Day deal for a small brand was a bundle.
Amazon's fall Prime Big Deal Days ended Oct 7. Adobe says U.S. online sales hit $9.86 billion over the two days, up 8.5% year over year.
Two interesting results:
- Gemi, a K-beauty brand, discounted trios and five-scent sets 20%. Those sets were nearly 70% of its opening-day sales, and average order value rose almost 50% over past events.
- Foreo's top seller was its entry-level device at 40% off. Its GM said shoppers were unusually price sensitive.
There is a lot of validating proof that the consumer is pinched and relying on promotions for essentials. I anticipate this holiday will further encourage brands to promote as competition for non-essential goods will be higher than ever.
If you're a small brand planning Black Friday, I'd do three things now:
- Build the set before the deal, so you're not inventing it in a panic.
- Make the entry-level SKU your price anchor, because that's what price-sensitive shoppers grab.
- Decide your floor margin before the event starts.
#Amazon #Ecommerce #SmallBusiness