" Amazon will keep opening Alexa inward (more third-party services connecting to
By Todd Hassenfelt · October 12, 2026 · Curated by George's Blog
" Amazon will keep opening Alexa inward (more third-party services connecting to Alexa) while staying closed outward (Alexa not living inside competitors’ surfaces). That’s the strategic line they’re unlikely to cross voluntarily.” This was Alexa for Shopping's "Honest Forecast" if Amazon might change it's position on opening up to LLMs. Read more on this and how Alexa might have prioritized ad dollars over consumer delight in it's answers on comparing Amazon vs LLMs and other Retailer AI Assistants.
Another interesting Alexa quote: "Amazon’s revenue comes from selling products AND advertising on Amazon.com — if you buy through ChatGPT, Amazon loses the ad impression, the data, and often the Prime-driven upsell. That’s a structural reason Amazon won’t enable off-platform purchases through Alexa.”
Read full article with link here:
https://lnkd.in/gYsaFQih