The reason Flodesk exists is to support small businesses. Everything else (liter
By Nataliefranke · October 10, 2026 · Curated by George's Blog
The reason Flodesk exists is to support small businesses. Everything else (literally EVERYTHING) comes after that. đź‘Š
I ran a small business for almost a decade before I ever worked at one. I know what it feels like to pour everything into your marketing and have no idea whether it reached anyone. I know the quiet panic of watching a platform’s algorithm change overnight and realizing the audience you built there was never really yours.
That’s why email matters so much to me y'all... it’s the one channel you own. But owning your audience only counts if you can reach it, and the inbox providers deciding where your email lands are getting more careful every year about what they let through.
So Flodesk is making a commitment: the best email deliverability in the industry for small businesses. It's not a feature, but rather a standard that we are holding ourselves to.
I want to be honest about what that takes... because it takes a CEO like Rebecca Shostak who says the words “we’re not going to stop” and genuinely means them.
It takes Kendrick Wang, who has spent the better part of two years inside the deliverability world, analyzing broader changes, studying what inbox providers actually reward, and building something our members can understand without a technical degree.
It takes Dawn Richardson, who has made sure every single part of this launch improves our member's businesses... because she cares so deeply about them.
The Deliverability Center lands in every Flodesk account next week. It’s the first step, and I’ve never been prouder of this team. This is going to change the game. 👏