Prime Day didn't make these brands win The prep did Chess games aren't won in th
By Steven Pope · October 10, 2026 · Curated by George's Blog
Prime Day didn't make these brands win
The prep did
Chess games aren't won in the endgame
They're won in the opening
Amazon tentpole events work the same way
Look at the account with the biggest jump
Sales were climbing
Before Prime Big Deal Days even started
That's not luck
That's position
PPC launched early to build keyword relevance
Listings tightened to convert every click
Deals locked in ahead of time
Panic is not a strategy
Amazon doesn't reward discounts
It rewards sales velocity
Conversion
Keyword relevance
A coupon on a weak listing is a tip jar for your competitors
Prime Big Deal Days is over
Your PPC work isn't
Do this now
While the data is fresh
Pull your search term reports
Move proven converting keywords
with profitable ACoS into exact match
Add negative keywords
They're mosquito repellent for your ad spend
Block the bloodsuckers before BFCM
Retarget shoppers who viewed
Left with Sponsored Display
They already raised their hand
Check your FBA inventory against
Your Black Friday and Cyber Monday forecast
Inbound delays punish late movers
Difference between a good Q4
and a great one is conversion
More ad spend won't fix a listing that doesn't sell
It just pays Amazon to show
More people a product they'll skip
Winners focus on conversion first
Fix the listing
Sharpen the keywords
Scale what works
Sellers who win Q4 don't react
They prepare
October was the opening
BFCM is the middlegame
Make your moves now