From an idea on paper to one community of 1,000+ European SMBs. 🚀On October 1,
By Angela Bulso · October 10, 2026 · Curated by George's Blog
From an idea on paper to one community of 1,000+ European SMBs.
🚀On October 1, we brought the EU Business Accelerator to life in London: Amazon’s first Pan-European, cross-functional event designed to help EU sellers learn, connect and scale.
🌍 1,000+ attendees, joining us both in person and virtually
🤝 7+ Amazon teams, 20+ among partners, creators, successful brands and industry experts
💡 One shared mission: bringing the best of Amazon’s ecosystem together to help businesses unlock new opportunities.
There’s something truly priceless about watching an idea you’ve spent months imagining, shaping and planning finally come to life. From countless hours behind a screen to rooms full of energy, meaningful conversations and, above all, smiles on people’s faces. That’s what makes all the hard work worth it. 🧡
I’m incredibly proud to have led this event from concept to execution, and even more grateful to our leadership, all the amazing colleagues, speakers, partners, creators and brands who helped turn this vision into reality.
I’m not able to tag every single one of you, but THANK YOU for making it happen!
Cyril Clerget Shrey Jain Anne PARUSSO Nikhil N. Alessandro Giuliani Natalia Rodriguez Patino Macha Sabarly Maggie Sylvester Zahra Raghavji Louise Dubois Marine Reynaud-Bodin Henri Nekmouche Ethan Berkowitz Kelly Lui Matt Twigg Han Z. Federica Nascè Amit Shah Kieran Scott Lex Nguyen Manuel Taberna Juanicotena Mariana Lages de Carvalho Keegan Bursaw Harry Greasley Andrea Gavidia Victor Parise Henry Krause Reuben Malicki Vincenzo Toscano Max Sinclair Jatz Naran Clément Gomis Claire LEPAGNOL Andrea Fantoni Dennis Castelluzzo Majority Audio Panier des Sens en Provence 3INA Fler Imnatemsu Aier Nadia O’Connor
… and much more behind the scenes!
A special shoutout to Stark Global Events for their outstanding support, dedication and partnership in bringing this event to life 🎬✨
#EUBusinessAccelerator #EUBA26 #AmazonAds #Amazon