Retail media has grown fast, but behind this momentum are real people navigating

By Cristinamarinucci · October 10, 2026 · Curated by George's Blog

Retail media has grown fast, but behind this momentum are real people navigating the daily complexities of a new industry. This channel grows as fast as its leaders do. The next generation will inherit businesses larger than anything built so far, but elevating retail media into a mature discipline requires active brand operators to learn from each other, trade candid strategies, and build together.

That's why I was proud to be among the first brand leaders invited into Media in Retail (MiR), joining peers like Mary Katherine Woltz, Nicole Lesinski, Josh Clarkson, Juliana Nodwell & Manant Maheshwari.

Powered by Rethink Retail, MiR unites brands, retailers, agencies, and tech partners to tackle our hardest operational questions. By collaborating and sharing what actually works on the ground, we help our teams make smarter media decisions and drive real business growth.

If you're driving brand growth for the long term and looking for a true community of peers, join us inside.

Learn more and apply: https://lnkd.in/ehmAFcTs

#MediaInRetail #RetailMedia #CommerceMedia;

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