This week it was great to move my focus from just Amazon and marketplaces, to br
By Danielle Waller · October 10, 2026 · Curated by George's Blog
This week it was great to move my focus from just Amazon and marketplaces, to broader trends in the advertising industry at Advertising Week!
Beyond catching up with many familiar faces, and expanding my network across the broader industry, the conversations on and off stage were incredibly energizing.
One of the biggest takeaways of the week? Everyone is still grappling with just how new AI tools and workflows really are in practice. While the innovation is moving at breakneck speed, the surrounding chatter made it clear that no one feels like they have it all figured out. Some of the most interesting takes were the governance brands are deploying to create clear guardrails, so teams can innovate responsibly.
On a lighter (and very fun!) note, a huge highlight was connecting with incredible women at the Women in Commerce happy hour hosted by Pacvue. + Circana. Making custom lipstick shades at Lip Lab was such a creative, memorable way to unwind and laugh with incredible minds in the industry!
Until next time, NYC!