It's been a week since unBoxed, and one theme came through clearly: AI is now pa
By Jocelyn Arias · October 9, 2026 · Curated by George's Blog
It's been a week since unBoxed, and one theme came through clearly: AI is now part of the whole advertising workflow, not just one piece of it. 🚀
Here are the launches I'm most excited to talk about with partners:
🤖 Amazon Ads Agent: The unified platform (DVA+ + Ads Console) now has agentic AI across planning, building, optimization and analytics.
🎬 DVA+: Build Display, Video & Audio campaigns in just four steps, across streaming TV, online video, display and audio. Brand+ and Performance+ have driven up to 68% better CPA and 34% higher ROAS for sellers.
Launch announcement: https://lnkd.in/geXAj6br
🔄 Full-Funnel Campaigns: One campaign, one budget and one optimization engine across sponsored ads, display, video and STV. Beta results showed 67% higher long-term ROAS, and new-to-brand customers came in at 29% lower cost per purchase.
Launch announcement: https://lnkd.in/gCpzGZVQ
📊 Ads Data Manager: One place to connect, manage and activate first-party data, with new connectors including LiveRamp, Tealium, Segment and Adobe. Advertisers using 1PD saw 30% incremental ROAS.
Launch announcement: https://lnkd.in/gKstNTUW
⭐ Review Requests: A new ad solution that invites recent buyers to leave a rating. In early tests, products got 3x more reviews per week.
Launch announcement: https://lnkd.in/gv_XKhsp
💬 Conversational analytics: Ask questions like "Which campaigns drove the most new-to-brand customers?" and get answers right away.
Launch announcement: https://lnkd.in/gi5Xr4bH
🧠 AMC SQL Generator (MCP Server): Describe an audience in plain language and get back validated AMC SQL.
Launch announcement: https://lnkd.in/g48dBaqd
Plus: a re-imagined
Responsive eCommerce Creative: https://lnkd.in/gNkNqPBq
Geographic Insights & Activation: https://lnkd.in/gsfy7czv
Branded Conversations with Alexa for Shopping: https://lnkd.in/gaVF7NjY