Today, SuperLab is launching Caldwell Academy, SuperOrdinary 's first original m
By Julianreis · October 9, 2026 · Curated by George's Blog
Today, SuperLab is launching Caldwell Academy, SuperOrdinary's first original microdrama in collaboration with TikTok. It’s 44 episodes, developed, written, and produced entirely in-house at SuperOrdinary, with the goal of creating something people genuinely want to watch.
We built SuperLab because we believe the way brands think about content is changing. Best Buy is investing in its own production studio. Paramount is moving into microdramas. Brands are starting to look more like media companies, while traditional entertainment companies are experimenting with formats built for how people consume content today.
The economics have changed too. Original entertainment can be produced faster, more economically and distributed directly where audiences already are, opening the door for brands to go beyond reaching people on social and start creating content they actively seek out.
That’s where I see entertainment, creators, and commerce coming closer together.
Excited to finally have Caldwell Academy out in the world. Shout out to the team, Grace Swanson, Caroline Woodford, and the rest of the SuperLab team for bringing this to life.
www.superlabstudios.com