How much do you really know Gen Z B2B buyers? We put some of the biggest B2B mar

By Milkaprivodanova · October 9, 2026 · Curated by George's Blog

How much do you really know Gen Z B2B buyers?

We put some of the biggest B2B marketing claims to the test with Gen Z marketing creator Annie-Mai Hodge - TRUTH or LIE style.

Three claims. Three answers.

✅ ❌ Are Gen Z the next generation of B2B buyers?

✅ ❌ Do Gen Z audiences trust brand logos more than people?

✅ ❌ Does brand visibility matter more than brand credibility?

Find out how Annie-Mai got on. A few answers might surprise you.

Watch below👇