Amazon picked me to train sellers at Beyond Borders. Official Amazon training pa
By Joanna Lambadjieva · October 9, 2026 · Curated by George's Blog
Amazon picked me to train sellers at Beyond Borders.
Official Amazon training partner.
Only a handful of speakers selected.
I was one of them. Wooop :)
My masterclass:
Listing optimisation with AI for conversational search.
Here's why it matters:
Shoppers don't type keywords anymore.
They ask questions.
Your listing either answers them or it doesn't.
What the room walked away with:
✓ How to write listings for questions, not keywords
✓ How to use AI to rewrite at scale (without losing your brand voice)
✓ How to use Sponsored Prompts to extract further shopper insight
I started in Amazon vendor strategy over 8 years ago.
Now I'm teaching sellers how to win in AI search.
Full circle.
It's an honour.
Thank you to Trang Tran and the Amazon team for including me in this special project!
Give me a shout if you want a link to the full training and I will send it thru