If I asked your Amazon team who owned VCR, would I get one name or five? At most

By Ant Finch · October 8, 2026 · Curated by George's Blog

If I asked your Amazon team who owned VCR, would I get one name or five?

At most vendors it's everyone's job a little bit, which means it's nobody's job when it actually underperforms.

Supply chain says it's a forecasting problem.

The sales team says it's a supply chain problem.

Nobody's checking it weekly, because nobody wants to own it.

VCR isn't complicated to own. It's just rarely given to one person to focus on.

Who owns it on your team?

----

🚀 I help Amazon vendors fix the issues that slow sales and kill margin.

View the original post on LinkedIn

More from Ant Finch