~3 years in the making and its finally here. LUNO is now a trusted brand supplie
By Peterducato · October 22, 2026 · Curated by George's Blog
~3 years in the making and its finally here. LUNO is now a trusted brand supplier for one of the most respected automakers out there, Subaru of America.
Our values couldnt be more aligned and together were lowering the barrier for Subaru owners to get outside and sleep in comfort.
You can now find LUNO being offered in 640+ Subaru dealerships across the US.
Something fun worth noting, in 2016 I bought my first new Subaru Outback after college in which I still have in my driveway today. Back then I tried sleeping in the back of it on a trip and it was quite uncomfortable given I was on a hiking pad. I arrived home late from that trip in the mtns and started measuring the rear trunk area. Crazy to see it come back around and now the next person who drives off the lot in a Subaru has a greater opportunity to be sleeping comfortably on their own adventures.
Thank you Michael Douglas for believing in this mission and helping reignite both brands together, to Stephen Kado for spearheading the project, and to Alendiz Ortiz for getting us across the finish line. And a big thanks to Lori Blichasz and the entire marketing team for all your support!
Special shout out to James McIntyre & Lillian Simon for your ruthless efforts on the LUNO side too - you both maintained the energy between both teams so well.
Onward!