I'm excited to share that I've joined Lola Blankets to lead Growth & E-commerce.
By Yasmin Mahe · October 8, 2026 · Curated by George's Blog
I'm excited to share that I've joined Lola Blankets to lead Growth & E-commerce.
From my first conversations with Will Higham and Tommy Higham, I knew they'd built something special. Since joining, I've been blown away by how keen people are to tell me about their Lola - how they discovered the brand, who gifted it to them, and how quickly it became the blanket everyone in the house reaches for. That kind of product love and community is so rare, and gives us such a strong foundation for the next stage of growth for the business.
I also want to say a huge thank you to the team at AG1, where I spent almost five years and had the opportunity to grow from a finance leader into a growth operator. I'm incredibly proud of what we built, what I learned, and most of all grateful for the teammates, mentors and friends I made along the way.
Very excited for this next chapter.