A personal highlight of Advertising Week was Aperiam co-hosting an event with Me
By Ericfranchi · October 8, 2026 · Curated by George's Blog
A personal highlight of Advertising Week was Aperiam co-hosting an event with Mediaocean to kick off the launch of their new AI Fund.
Events are hard to pull off. Events during Advertising Week are harder. Putting one together a couple of weeks before Advertising Week should have been impossible.
We handed that challenge to the industry's best event leader, Sharona Hoffman. She somehow locked down a perfect space at the Virgin Hotel and handled invites and logistics while managing two other events in the same 24 hours.
On the day, it was humbling to see a packed room come together to talk about the opportunity ahead with AI.
Founders deservedly get the glory, but building a company can feel like a solitary path. It doesn't have to be. I'm glad Aperiam, alongside partners like Mediaocean, can create rooms where founders connect with each other, with investors and with industry leaders, and create community and connections.