“They love us” is NOT a competitive strategy. Neither is rattling off every reas
By Meredithchandler · October 8, 2026 · Curated by George's Blog
“They love us” is NOT a competitive strategy.
Neither is rattling off every reason your product is better.
Before you can win a competitive deal, you need to ask:
→ Who else are you evaluating?
→ Why them?
→ What are they doing better than us right now?
→ How will you ultimately decide?
But how do you do this without sounding "salesy?"
I broke down all four (and how to ask them without making it an interrogation) in this week's episode of Aligned's Complex Sales: Decoded. Links in comment.