This is a pretty cool campaign for me to finally see out in the world. I came
By Kyle Omlor · October 16, 2026 · Curated by George's Blog
This is a pretty cool campaign for me to finally see out in the world.
I came to Borroughs at a really interesting time. One of the biggest investments in the company’s history was already taking shape: an entirely new manufacturing system built around making a better shelf.
And at the core of Borroughs, we’re a shelving company. We’ve been building shelving in Kalamazoo since 1938. So when you make this kind of investment in the product that is at the heart of what you do, it’s a HUGE deal.
I’ve had the opportunity to watch this new line come to life, learn just how much engineering and work went into it, and then build the campaign that would finally introduce it to the market.
That’s what makes this launch especially cool for me.
We’re not just saying we made our shelf better. Borroughs made one of the biggest investments in its history to build the best shelf we’ve ever made.
Pretty damn cool to be here for it.