New tab in my Amazon Ads console: "Across retailers." You can now run Sponsored
By Will Haire · October 8, 2026 · Curated by George's Blog
New tab in my Amazon Ads console: "Across retailers."
You can now run Sponsored Products ads on other retailers' sites, like iHerb, Macy's, and P.C. Richard & Son.
It's still in beta and only in the U.S.
How it works:
🔹 You set everything up in the Amazon Ads console, same as a normal campaign
🔹 Ads show up in search, browse, and product pages on the retailer's site
🔹 The shopper checks out on that retailer's site, not Amazon
🔹 Your product doesn't even need to be on Amazon
That last one surprised me.
→ Amazon is basically renting out its ad tech to other retailers now.
Anyone tested it yet?
https://lnkd.in/eqgBRNHX