Please welcome Darren Saul to The Bluebird Group as our Chief Digital Officer. D
By The Bluebird Group · October 8, 2026 · Curated by George's Blog
Please welcome Darren Saul to The Bluebird Group as our Chief Digital Officer.
Darren is the founder of Stravello and the former CEO and co-founder of VENDO, now part of PLTFRM. He has spent years working with brands across Amazon, Walmart, TikTok Shop and the wider digital commerce landscape, with a particular focus on connecting the decisions that too often happen separately: marketplace strategy, retail media, content, data and technology.
Darren brings a founder’s instinct to build, an operator’s understanding of what works, and a clear view of where commerce is going next. We’re excited to have this perspective shaping Bluebird’s future and the work we do for our clients.
Welcome to Bluebird, Darren!