I could have said 130,000. I said 26,784. 130,000 is how many profiles we starte
By George Barnett Reid 👀 · October 8, 2026 · Curated by George's Blog
I could have said 130,000. I said 26,784.
130,000 is how many profiles we started with. It is a great number for a landing page.
Here is what happened when we actually scored them.
Half the pool mentions Amazon advertising somewhere and has never held a dated Amazon Ads role. Average score 26 out of 100. Out of nearly 14,000 of them, two came back exceptional.
The other half, the ones with real dated roles, average 47.
So we publish two numbers. 26,784 practitioners profiled, 12,831 with dated Amazon Ads roles. Every single time, in every place the pool is mentioned.
A big number that turns into four real hits is not a lead. It is a first impression you do not get back.
Smaller and true beats bigger and vague. That is the entire pitch.