I am so thrilled to share that I've joined the Fishwife team to lead brand and c
By Aliciagentilemoore · October 7, 2026 · Curated by George's Blog
I am so thrilled to share that I've joined the Fishwife team to lead brand and creative.
I've been a fan of this brand for years. The sweetgreen collab. Fly By Jing. The buzzy pop-up in NYC. An Instagram feed I've shared with my teams and friends countless times.
A tinned fish company that truly disrupted a category, not just by making an amazing product, but by creating a delightful world around it.
Becca Millstein, thank you. You built something special, and I don't take lightly that you're trusting me with it. It's an honor to help carry the baton.
Anna Parmelee, I can't wait to build alongside you. And to the whole Fishwife team, thank you for the warmest welcome. You're a small crew that punches way above its weight, and I'm grateful to be part of it.
Now it's time to do the thang.