I built an AI setter that lives inside Claude Code. His name is Eddie, and he bo
By Eduardomiddleton · October 7, 2026 · Curated by George's Blog
I built an AI setter that lives inside Claude Code.
His name is Eddie, and he booked 80+ calls in the last 30 days.
Every DM he sends runs on the same framework behind $650,000 generated on LinkedIn.
Before Eddie, my setting process looked like this:
- Replying to DMs between sales calls
- Having a Setter I had to work my as* off to train lol
- Good leads going cold over the weekend
- Follow-ups living in my head
- Voice notes recorded one by one throughout the day
The framework worked.
I was the bottleneck.
So I turned the whole thing into an agent.
There's no app and nothing to buy.
Eddie is an agent you call from your own Claude Code, and he works your LinkedIn DMs in your voice.
What Eddie handles:
→ Reads every new reply and works out where the lead stands
→ Writes the next message in your tone
→ Sends voice notes in your cloned voice
→ Runs follow-ups on schedule so nobody slips through
→ Qualifies the lead before offering a slot
→ Books the call straight into your calendar
→ Updates you on Slack or Telegram when it's done
I wrote the full build guide so you can set up your own Eddie.
Step by step, written for complete beginners.
Inside:
→ Setting up Claude as Eddie's brain
→ Connecting LinkedIn through Crispy.sh
→ Connecting ElevenLabs for voice notes
→ The daily routines that keep him running
→ Prebuilt SOPs for outreach, follow-ups and booking
→ My winning DM templates and conversation flows
→ The knowledge base that keeps him on-brand
Eddie himself is free.
Running him costs tens of dollars a month across Claude, Crispy.sh and ElevenLabs.
Built for founders, coaches and consultants who sell through LinkedIn DMs.
Test Eddie yourself for FREE
I left the whole breakdown of Eddie below! 👇🏻
And now you all will have a piece of me (as strange as it sounds)...as Eddie is the nickname I was given by my favourite person in the world: my mum :)
PS. Yes, he's an axolotl. They regenerate. So do his follow-ups ;)