Commerce has evolved from a new track at Advertising Week to a critical theme ac
By Amy J Andrews · October 7, 2026 · Curated by George's Blog
Commerce has evolved from a new track at Advertising Week to a critical theme across the entire agenda.
Thank you to #AW360 and Pacvue's Melissa Burdick for the great interview on the future of commerce. Melissa and I talked about the following ways we’re working with our clients to drive business outcomes and create impact:
🎯 Targeting agent and human audiences with relevant content
🛍️ Leveraging TikTok Shop to fuel discovery & bring in New to Brand shoppers
📣 Connecting commerce, creators and culture across campaigns
🚥 Analyzing more commerce signals in real time
🏃♀️➡️ Building agile, AI-driven teams that can move at the - increasingly faster - speed of commerce
And it’s only Day 2!