Opened Amazon this morning to figure out what I'm buying for Prime Big Deal Days

By Evankesner · October 7, 2026 · Curated by George's Blog

Opened Amazon this morning to figure out what I'm buying for Prime Big Deal Days. Got distracted by the homepage.

Califia Farms and C2O, front and center, on the biggest shopping day of the fall.

Two brands we get to work with at Straight Up Growth.

Homepage placement on a day like this takes months of pricing, inventory, and deal planning.

Both teams showed up ready, and it shows.

So yes, almond milk and coconut water are officially in my cart.

What are you buying today?