Amazon's Big Deal Days start today and here's how we're approaching it at Marlow
By Nadia Ladak · October 7, 2026 · Curated by George's Blog
Amazon's Big Deal Days start today and here's how we're approaching it at Marlow.
For a lot of CPG brands, Prime events mean pouring everything into Amazon.
Don't get me wrong, we've been prepping...
getting our deals ready, managing inventory levels, preparing socials, emails, and more.
Amazon is our biggest channel. It matters a lot to us and we'll be there with strong deals.
But this year we're also testing running a parallel sale on our own DTC site and our loyal community gets access first.
Here's our playbook:
🩸 Early access via email. Our subscribers got the sale before anyone else.
👜 A free Marlow tote with orders over $65. Something people actually use and carry around, which means we get brand awareness even after the sale ends.
🛒 Matching 20% discount on both Amazon & DTC. Shoppers can choose where they want to buy so we don't lose customers that are already shopping with us
If you're a consumer founder navigating Prime Day vs. DTC, I'd love to hear how you're thinking about it!
And if you have been wanting to try Marlow and switch over to organic non-toxic tampons or pads and our first-ever tampon lubricant (or know someone who does), now's the time to stock up!!! https://wearemarlow.com/