"I built a business that ran on 4 hours a week." Everyone's favourite flex right
By George Barnett Reid 👀 · October 6, 2026 · Curated by George's Blog
"I built a business that ran on 4 hours a week."
Everyone's favourite flex right now.
I did it. Ran an Amazon ads agency off a budget Dell in South America, weeks at a time with no signal.
It worked because the team was good and the system was better.
Then I started Pare and went back to working properly.
Not because the 4-hour thing was a lie. Because it's the wrong goal for this business.
You're paying me to find someone who's spent 4+ years doing nothing but Amazon ads. 5,000+ people have applied. Fewer than 1 in 100 reach a shortlist.
That gap doesn't close itself while I'm up a mountain.
Some businesses should run without you.
A business whose whole job is judging people isn't one of them.