Glad to contribute to Net Influencer ’s latest roundtable with 30 industry exper
By Andri Sadlak · October 6, 2026 · Curated by George's Blog
Glad to contribute to Net Influencer’s latest roundtable with 30 industry experts on one of the creator economy’s biggest unsolved problems.
My take: the challenge isn’t creating more content. It’s knowing which creator and media investments keep creating value beyond the click.
For CPG brands, I think that increasingly means asking:
→ Does this content answer a real, high-intent shopping question?
→ Will it still be discoverable by AI months from now?
→ Does it help AI understand when, why and to whom it should recommend the product?
→ Can we measure AI recommendations and revenue from each piece of content?
A strong creator video can drive attention and sales today, while continuing to work as a searchable source that shoppers and AI systems can discover later.
At ARTAN AI, we’re increasingly looking at creator ROI through that lens: not just reach and affiliate sales, but whether the content contributes to AI product discovery, recommendation share, and revenue over time.
That’s where I think creator marketing gets much more interesting for real brands.
Thanks Net Influencer for bringing together a great group of perspectives on where the industry is headed. The piece is linked in the first comment.
#CreatorMarketing #AgenticCommerce #AIShopping