Prime Big Deal Days starts tomorrow, and Amazon just dropped a pile of changes a
By Incrementumdigital Com · October 6, 2026 · Curated by George's Blog
Prime Big Deal Days starts tomorrow, and Amazon just dropped a pile of changes across Accelerate and Unboxed on top of it.
Working out which ones matter now and which can wait until November takes time nobody has this week.
Liran Hirschkorn and Mansour Norouzi sat down and did that part. 20 updates, sorted by what actually changes how you run an account.
Here are 4 of them, for starters:
👉 Review Requests. Paid placements that prompt past buyers to leave a review, surfaced on the homepage and across the shopping journey. Amazon's own testing showed three times as many ratings and reviews. Products stop qualifying once they hit 1,000 ratings and reviews, which makes this a real catch-up lever for newer products against legacy listings that can no longer run it.
👉 Full funnel marketing. One of our clients had it in beta before they joined us, and we could still see the underlying campaigns through the API before Amazon stopped showing them. Exact and phrase mixed in one campaign. Branded and unbranded together. No negation. The same budget, structured properly, does considerably better.
👉 The Ads Console is now called the Amazon Ad Agent. The name changed, the agent has not shipped. We have not seen it live on a single account yet.
👉 The Seller Central redesign stops being optional. Mansour was one of the loudest critics and came around after a day of actually working in it. He expects the toggle back to the old layout to disappear before year end.
Watch it on our Youtube channel here: https://lnkd.in/gxTGy9B9
Chapters are in the description, so you can jump straight to the update you care about.