To kick of a return to Fall, we launched Neuro Sour Mints, and neurogum.com flip
By Brooke Cullison · October 6, 2026 · Curated by George's Blog
To kick of a return to Fall, we launched Neuro Sour Mints, and neurogum.com flipped to "Sours Mode" to celebrate. Alongside the site takeover, our new brand campaign is live across YouTube, social, and CTV with a :15 and :30 hero.
The idea started with a simple insight. Almost everyone has their favorite childhood sour candy, and fall is when routines restart and you need good energy the most. Our Sours launch bring the two together: the nostalgic pucker, with energy and focus for the season ahead.
When Innovation, Go-to-Market, and Operations all rally around one strategic idea, that's when the magic happens! Big congrats to Bear - Shopify Platinum Agency and Johnny Grimal for bringing Sours Mode to life.
You can get your pack on neurogum.com, Amazon, or TikTok Shop. ⚡️