10 out of 11 text elements FAIL on the new Lucozade Energy Sherbet Twist Zero Su
By Oliver Bradley · October 6, 2026 · Curated by George's Blog
10 out of 11 text elements FAIL on the new Lucozade Energy Sherbet Twist Zero Sugar pack.
That is the verdict from RHINO AI after auditing the new 12x500ml multipack hero image. Only the £ 1.50 price mark passed RHINO's visual clarity and contrast algorithms. Everything else failed.
Brand name, Energy, Zero Sugar, pack count, and the new variant name itself.
The bright neon packaging wins attention on the digital shelf. But attention alone cannot win conversion. When a brand launches a brand-new variant, online shoppers need to identify the flavour instantly.
Mobile shoppers glance at a thumbnail for roughly 300 milliseconds while scrolling. If they cannot decipher Sherbet Twist in that split second, they pinch to zoom in. They keep scrolling.
Visual friction kills conversion every time.
Testing creative assets solely for creative impact or attention leaves the actual sale to chance.
With RHINO, we measure glance readability because shoppers cannot buy what they cannot read.