Amazon launches Review Requests to accelerate product reviews → What it is: A ne
By Will Haire · October 6, 2026 · Curated by George's Blog
Amazon launches Review Requests to accelerate product reviews
→ What it is: A new ad solution that prompts recent customers to leave a star rating or written review while shopping on Amazon. Campaigns are managed through Amazon Ads Agent.
→ Why it matters: In Amazon's closed beta, products using Review Requests received three times as many ratings and reviews per week as before the test.
Reviews appear directly on the product detail page, extending their value beyond the customers who received the prompt.
→ Availability: Open beta launches in the United States in late October 2026, with other marketplaces planned later.
→ Eligibility: Sellers and vendors with an advertising account in good standing.
Products must have fewer than 1,000 total ratings and reviews; campaigns automatically pause once that threshold is reached.
https://lnkd.in/eQ_J4xyF