What a day in London last week! 🇬🇧 Proud to see the Ecomcy team host such a pa
By Vincenzo Toscano · October 6, 2026 · Curated by George's Blog
What a day in London last week! 🇬🇧
Proud to see the Ecomcy team host such a packed room of brands, vendors and operators at the London Chamber of Commerce and Industry for the Amazon EU Accelerate meetup.
Coming straight off the back of Amazon Accelerate in Seattle, the energy was clear: Q4 is here, and the brands that win peak season are the ones that prepare now, not the ones that react later.
My key message to the audience:
✅ Stop treating Q4 advertising as "spend more and hope"
✅ Use AMC and DSP to understand who is actually buying, not just who is clicking
✅ Protect your margin by building audiences before peak, so CPC spikes don't eat your profit
✅ Retarget and remarket into January, because the sales cycle doesn't end on Black Friday
What made the day special was the mix of expertise on stage. Advertising, compliance, account health, shortage claims and brand protection are all connected, and you rarely get to see them discussed together in one room.
A huge thank you to my fellow speakers Melanie V Katsaris , Chris McCabe , Eden Halperin , Bruno Ferreira and Max Sinclair for sharing real, tactical insights for EU brands. And to the London Chamber of Commerce and Industry for hosting us.
Most of all, thank you to the Ecomcy team for organising such a fantastic event, with a special shout out to Ricardo Muelle and Irina Costea for being there on the day and making everything run so smoothly. You made it look easy, and I know it wasn't! 🙌
If you were in the room, I'd love to hear your biggest takeaway. And if you missed it and want to talk about your Q4 strategy, drop a comment or send me a message.
#Amazon #AmazonAds #Q4 #Ecommerce #AMC #AmazonDSP #Ecomcy