Tomorrow the deals go live Tonight is the last quiet hour this account gets unti
By Steven Pope · October 6, 2026 · Curated by George's Blog
Tomorrow the deals go live
Tonight is the last quiet hour this account gets until January
During the event
Small misses get expensive fast
A deal that never went live
A budget that dies at 2pm
A best seller that runs dry by dinner
None of those are hard to prevent
They are just easy to assume someone else checked
That is the real risk the night before a big event
Not bad strategy
But tasks nobody owns
Finish the list
Lock the account
Let the deals do the work
Plan your BFCM prep before the rush