Your go-to-market doesn’t have to be something nobody has done before. When you’
By Rozova · October 6, 2026 · Curated by George's Blog
Your go-to-market doesn’t have to be something nobody has done before.
When you’re struggling to find customers, it’s easy to imagine that successful startups know something you don’t. Some clever growth tactic you haven’t discovered yet.
But look at their go-to-market approaches and the same things keep appearing: communities, referrals, partnerships, content.
The curious part is how they make them work. For Midjourney, a community where people create in public. For Clay, experts building businesses around implementation. For Tally, a small badge on forms users already share.
I’ve gathered 25 startup GTM examples — the channels they used and how they worked. A little inspiration if you’re still figuring out yours (while I'm figuring out mine).