My view: as AI makes execution easier, agencies will need to be clearer about th

By Simon Ellicott · October 6, 2026 · Curated by George's Blog

My view: as AI makes execution easier, agencies will need to be clearer about the decisions they help clients make, and why those decisions matter.

What are you seeing?

I’m gathering perspectives for the next Amazon Agency Brief. Message me by 7 October if you’d like to contribute.

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