Sitting at the airport after a few days in wine country, I’m trying to decide if
By Tanjaweber Frontrow · October 5, 2026 · Curated by George's Blog
Sitting at the airport after a few days in wine country, I’m trying to decide if there’s anything left to say about last week.
The unBoxed insights have all been shared. The AI features have been covered. And, like so many others, I keep coming back to the same thing: it’s the people who make the event worthwhile. But tagging everyone would likely make me miss my flight. 😉
I already mentioned how much I loved our happy hour with Xnurta and Amazon Ads - definitely the first highlight of the trip. Thank you to everyone for joining and making it possible! 🙏
Being randomly approached in the lobby because people recognized me from a video shown at the Amazon Ads Partners Partner Awards definitely made me laugh - and no, I still haven’t seen it. Taking a Waymo for the first time? Definitely exciting!
But if I’m honest, the moment that’ll stick with me most is our sunset walk by the beach, with the Golden Gate in view and our amazing Front Row team around me. We were all exhausted, just reflecting on the week before heading off in different directions of the world.
Sometimes, the best part of a busy event is the quiet moment at the end - and the people you get to share it with. 🥰
✈️🥂😴