🤯 All the Personal Assistants b/w Muse, Instinct, ChatGPT etc racing to the wal
By Melissa Burdick · October 5, 2026 · Curated by George's Blog
🤯 All the Personal Assistants b/w Muse, Instinct, ChatGPT etc racing to the wallet has my mind blown. The experience still sucks (today) on LLM, but the bifurcation widens b/w Human and LLM needs.
Human merchandising: Make me want it. Give me beautiful imagery, video, storytelling, inspiration, Creator/social proof, PDP experience, SEO
Agent optimization: Help me understand and choose it. Give me all the "ugly" stuff: structured metadata, complete attributes, explicit facts/claims, ingredients, dimensions, compatibility, availability, price, reviews, delivery, returns, Feeds, APIs, schema, GEO/AEO/agent optimization — information they can easily read, compare and reason over.
Brands have to win both and they are more complicated then ever. We spent the last decade learning how to win the digital shelf - the next will be learning 2 versions of it.
And check out Scot Wingo's latest post with crazy stats, putting here too:
→ Agentic traffic to retail grew 7,851% YoY.
→ E-commerce now represents 46%+ of agentic traffic.
→ 84% of Muse requests are hitting product and search pages.
→ Muse is also 25% more likely than other AI agents to reach checkout pages.