This post is important to read with 2 lenses - one as yourself a consumer in the
By Heather Campain · October 5, 2026 · Curated by George's Blog
This post is important to read with 2 lenses - one as yourself a consumer in the market, the other as a business person. Wendy’s obviously took the heat and within a week pulled back. The implications of Wendy’s doing it were no where near a multi-category retailer. The distinction Trevor makes between dynamic vs personalized pricing is important to understand. Given this is taking hold during one of the tightest consumer markets in decades will be very interesting to monitor consumer response. Given social media, the ability to take pictures and share information, this is going to be an interesting social experiment. Economic pressures show no signs of slowing down so the timing is particularly interesting. Thoughts?