There is no better feeling in our line of work than locking in with an incredibl
By Okarim · October 3, 2026 · Curated by George's Blog
There is no better feeling in our line of work than locking in with an incredible team to take a customer-obsessed idea from seed to launch. This week at Amazon unBoxed we announced DVA+ to the world.
The idea was simple: How can we make programmatic advertising dramatically easier and more effective in the agentic era? We embedded brand-aware AI into campaign creation, creative generation, and our proven optimization solutions, Brand+ and Performance+, so advertisers can focus on outcomes instead of operations. With DVA+, it takes minutes to launch multi-channel campaigns across streaming TV, online video, display, and audio, whether you sell on Amazon or not. We removed the false choice between performance and control, offering a seamless path to advanced settings and transparent reporting throughout. No dead ends and no black box.
The reveal at unBoxed started with a brilliant keynote from Kelly MacLean and a flawless live demo by Kasra Zokaei. Bela Figueira, Neal Richter, and I then covered the details in our session, Simplifying Multi-channel. Alisa Warshawski, Sam Blum, Zeina Awedikian, and Julien Houeix completed the picture in live hands-on-keyboard sessions with customers.
So proud of our entire team and partners across Amazon Ads for the passion and perseverance that led to this launch. We get back to building next week!
#unBoxed2026 #AmazonAds
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