A new chapter… 🥺 After 2 1/2 years at Lunar Solar Group , I’m stepping away fro
By Elizabethcheyne · October 3, 2026 · Curated by George's Blog
A new chapter… 🥺
After 2 1/2 years at Lunar Solar Group, I’m stepping away from my role to focus on my family and be more present for my son as we navigate his hearing loss. 🦻👶🏼
It was a hard decision for my career, but an easy decision for my family. Sometimes life throws you unexpected curveballs. I believe that we are never given anything we can’t handle. Because of this, I know I was chosen to be Hudson’s mom for a reason. 💕
Since graduating college, most of my career has been spent in paid social managing DTC accounts, building strategies, testing creative, and helping brands grow.
But over the last year, I had the opportunity to move into Creative Strategy for Performance Creative, and it quickly became the work I knew I wanted to keep doing. 🎨👩🏼💻
I’ve loved helping brands turn insights into creative concepts, uncover new angles, build testing strategies, and ultimately create work that performs. I’ve worked across a wide range of brands and industries, built strong client relationships along the way, and accomplished some things I’m genuinely proud of.
Leaving those relationships behind has been one of the hardest parts of this decision, not just the people I worked alongside, but the clients and brands I’ve gotten to know and root for.
For now, my focus is my family. But I’m excited to eventually carve out some space for creative strategy consulting here and there and continue to do work I love while creating a little extra income and flexibility for my family.
More to come on that. 👀
I’m grateful for everything this chapter gave me and excited to see what the next one brings. ✨