OPENAI'S DOTS is f*cking crazy It just automated the most tedious part of making
By Eugenio Zabell · October 4, 2026 · Curated by George's Blog
OPENAI'S DOTS is f*cking crazy
It just automated the most tedious part of making DTC ads: editing
Hooked it up to my Higgsfield brand kit, my winning hook library, every ad concept I've already shipped
Now i drop in raw AI-generated footage and the 3-agent edit team inside Premiere Pro (Alfred on files, Todd on audio, Felipe on cuts) breaks it into a brief, picks the best shots, maps them to music, and ships a finished 30-second 21:9 ad on the beat with the hook landing exactly where i want it
The part that's actually insane: i run this whole thing from my phone
No laptop open, no Premiere Pro to babysit. i drop the raw footage in on my way out the door, go on my walk, and get a notification when the first cut is ready for me to approve
How it actually finishes without me:
> i approve from my phone, one tap, that's the trigger
> Higgsfield MCP picks it up the second i approve and generates variations
> Dots re-cuts each variation in UGC, cinematic, reaction, mirror-hook, split-screen, whatever format the offer needs my laptop's sitting on my desk the entire time
I'm running an entire DTC ad production pipeline from a walk around the block
Now I give you FREE ACCESS 👇