Meta says performance is up. Your Shopify revenue says otherwise. So which numbe
By Will Haire · October 3, 2026 · Curated by George's Blog
Meta says performance is up. Your Shopify revenue says otherwise.
So which number should you trust?
That’s one of the questions Krista Karpan, Co-Founder & CEO of Milked Media, answers in the latest episode of Selling on Giants.
We also get into what actually causes growth plateaus and what brands need to fix before putting more money into ads:
🔹 Finding the real reason growth has stalled
🔹 Moving from granular targeting to creative-led Meta advertising
🔹 Using UGC and partnership ads effectively
🔹 Where AI helps—and where human-created content still matters
🔹 The website and product-page fundamentals that support conversion
🔹 What to focus on during the first 90 days of a growth engagement
🎙️Watch the full conversation with Krista Karpan on Selling on Giants: https://lnkd.in/eqTcmtTK