Amazon just added Holiday deal dates ahead of Black Friday and Cyber Monday That
By Noah Wickham · October 3, 2026 · Curated by George's Blog
Amazon just added Holiday deal dates ahead of Black Friday and Cyber Monday
Thats a window to pull in extra revenue before the main event even starts
Shoppers are already in gift mode Fewer sellers are competing for attention
Ad costs sit lower than they will once the peak dates hit
Every shopper who buys in the early window is a shopper who doesn't buy on Black Friday or Cyber Monday
Holiday demand is one pool, and Amazon just gave you a second place to drain it
Your best discount only gets spent once, so youre now deciding which date earns it
That changes how the whole Q4 calendar should be built
➝ Split your catalog by SKU, early window or BF/CM
➝ Slow movers and overstock go early
➝ Hero SKUs wait for peak traffic
➝ Confirm inventory before you submit, a stockout heading into peak costs you rank when it matters most
➝ Set one discount budget for the full season instead of one per event
Run the same discount depth in both windows and youve trained your own customers to wait for the next one
Black Friday margin gets decided in October