Are you sleeping on Snapchat? Probably! 👋👀💛🤳[ad] The strongest paid social s
By Anniemaihodge · October 3, 2026 · Curated by George's Blog
Are you sleeping on Snapchat? Probably! 👋👀💛🤳[ad]
The strongest paid social strategies (and marketing as a whole) are not just built around getting an ad in front of the right person. They consider what happens after someone sees it too, the signals you don’t always see: who they send it to, who is screenshotting it, who searches for more information, etc.
Which is why Snapchat is so so interesting because most major social media platforms are designed around keeping people scrolling but Snapchat is designed around keeping people in touch, in a similar way to how they would IRL.
So those less obvious signals I mentioned aren’t a side effect of the platform, like they are elsewhere, they’re the point of it. Snapchat even found that 92% of daily users involve friends in their shopping journey. Better yet? 63% of daily Snapchatters have actually made a purchase influenced by the platform.
And if those stats impressed ya, then you’re going to want to swipe through the rest of this post to learn more !!
💛Spend Smarter with Snapchat for Business.
P.S. What a dream to be working with one of my favourite brands! Pinch me!