Not even Kendall Jenner can save this hero from being scrolled past. TRIP launch
By Oliver Bradley · October 2, 2026 · Curated by George's Blog
Not even Kendall Jenner can save this hero from being scrolled past.
TRIP launched a massive collaboration with Kendall Jenner and Calm. On a desktop screen, the pastel pink aesthetic looks stunning. Tick.
Then RHINO audited the primary pack hero image.
Out of 8 text elements, 6 fail completely.
That's a 75% failure rate for mobile readiness.
Only the TRIP brand logo and Calm co-brand badge pass.
Critical 4Ws information disappears entirely:
1. Size and count: '60 SERVINGS' fails both contrast and clarity.
2. Variant and ingredients: 'KSM-66' Ashwagandha', 'Mindful Blend', 'Cherry Flavour', and 'Ashwagandha Gummies' all drop below Cambridge University Visual Clarity thresholds.
Shoppers glance at an online pack for roughly 300 milliseconds before swiping. When someone scrolling cannot read what the product is or how many servings are inside, they move on.
Content agencies assure brand teams their creative is mobile-ready, but they rarely test it. Creatives build inside calibrated 32-inch monitors, while real shoppers squint at a 20mm packshot on a phone while browsing TikTok Shop, Amazon, or Target.
Testing critical text for contrast and glance readability is a brilliant basic. Brands do not need to rely on guesswork when algorithmic testing validates assets in seconds.
TRIP needs to "Trip over the Truth and Test"... before pushing live.
Readability Drives Revenue.