Amazon Accelerate was full of AI. The part Iโll remember most was human. Since S
By Andri Sadlak ยท October 2, 2026 ยท Curated by George's Blog
Amazon Accelerate was full of AI. The part Iโll remember most was human.
Since Seattle, I keep having the same conversation with brands and agencies:
๐๐จ๐ฐ ๐๐จ ๐ฐ๐ ๐ ๐๐ญ ๐๐ฅ๐๐ฑ๐ ๐๐จ๐ซ ๐๐ก๐จ๐ฉ๐ฉ๐ข๐ง๐ ๐๐ง๐ ๐๐๐๐ฌ ๐ญ๐จ ๐ซ๐๐๐จ๐ฆ๐ฆ๐๐ง๐ ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ ๐ฆ๐จ๐ซ๐ ๐จ๐๐ญ๐๐ง?
Accelerate made that question feel a lot more real.
โท Alexa for Shopping is becoming a real product discovery and recommendation layer.
โท Seller Assistant is moving from answers to actions.
โท Amazon is connecting seller data into external AI agents.
The direction is clear:
๐๐ ๐ข๐ฌ ๐๐๐๐จ๐ฆ๐ข๐ง๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐๐จ๐ญ๐ก ๐ก๐จ๐ฐ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ ๐๐ซ๐ ๐ฌ๐จ๐ฅ๐ ๐๐ง๐ ๐ก๐จ๐ฐ ๐ญ๐ก๐๐ฒโ๐ซ๐ ๐๐ก๐จ๐ฌ๐๐ง.
For brands, that means understanding what AI knows about your products, why competitors get recommended, and how to improve your Recommendation Share.
And this is work I LOVE:
helping challenger brands with genuinely great products earn more of those recommendations.
But the best part of Seattle was still the people. ๐ซถ
Old friends, LinkedIn friends finally met in person, new ideas, honest debates, introductions, and a community that genuinely wants to see good people build great brands.
Grateful for everyone who made time to connect.
See you next year, Seattle ๐
#AmazonAccelerate #AlexaForShopping #AgenticCommerce