This week on The eCom Growth Show, Danan Coleman speaks with Zac Garthe , CEO of
By Danan Coleman · October 2, 2026 · Curated by George's Blog
This week on The eCom Growth Show, Danan Coleman speaks with Zac Garthe, CEO of Sigil and a former advisor to Amazon’s seller-enforcement team.
They cover what brands can and can’t do when dealing with counterfeiters, listing hijackers, unauthorized sellers, MAP pricing, and AI-driven fraud. Most importantly: why proof matters before filing an enforcement claim.
Read the newsletter for the key takeaways and watch the full episode to learn how to protect your brand without creating unnecessary legal risk!